(Food Allergy and Anaphylaxis Network) -- The Kellogg Company is reformulating Kellogg's Corn Pops cereal. Wheat starch, a wheat ingredient, will be added to the formula of this product. This formula change is scheduled to take place in mid-January, 2004. All Kellogg's Corn Pops produced prior to this date do not contain wheat starch.

Consumers will find wheat starch in the ingredients listing and wheat will be included in the allergen box, located on the ingredient side panel. This ingredient change will affect all available sizes of Kellogg's Corn Pops cereal.

Consumers with questions regarding this product change can contact Kellogg Company toll-free at 1-800-962-1413 Monday through Friday 8am - 5pm ET.